Research, audits, competitor review, and performance checks used to sharpen positioning, messaging, and decisions.
Omar Abdulelah
Bringing consumer insight into marketing strategy, brand development, and data-driven campaigns.
Final-year Consumer Behaviour and Marketing student with experience across strategy, brand growth, campaign delivery, customer journeys, and performance review. My path so far has been about understanding the audience, shaping clear messages, delivering results, and improving what comes next.
Turning audience understanding into clear marketing decisions.
Experience built through internship work, brand launch, advisory projects, and event and community marketing. This background has shaped how I approach positioning, campaign delivery, digital touchpoints, and the steps that turn interest into action.
Campaigns planned across the funnel, from social posts and landing pages to email, newsletters, CRM follow-up, and web updates.
Findings translated into internal reports, client-facing presentations, and practical next steps for teams and clients.
Experience
Experience across internship work, advisory work, a brand launch, and community growth.
Community growth
Grew communities and event turnout through promotion, content planning, collaborations, and audience insight.
Internship and delivery
Developed marketing and brand audits, positioning work, client presentations, email, landing pages, social media, and website updates in a fast-moving team.
Advisory and launch work
Improved email campaign flow, CRM follow-up, web journeys, brand activity, and conversion-focused recommendations.
Marketing internship • Dubai • 2025
Growth Genies
Marketing and brand campaign work, audits, market analysis, positioning, and client presentations.
Created and delivered a full-funnel marketing and brand campaign, while also supporting audits, market and competitor research, value propositions, client presentations, landing pages, wireframes, and website updates.
marketing and brand audits
campaign delivery
value propositions
client presentations
email and newsletters
web and landing pages
Open project
Marketing advisory • Remote • 2026
HedgeEdge
Email, CRM, lead flow, and customer journey improvements built around conversion.
Worked on email campaign improvements, CRM flow, lead segmentation, call insight, and web journey changes to create a clearer route from interest to enquiry.
+134% session growth
100+ qualified leads
10+ discovery calls
Open project
Fashion brand launch • London • 2026
le mahdia
Launch content, visibility, traffic, and early sales for a new fashion brand.
Built early traction through content, promotion, and paid support that increased reach, traffic, link taps, and sales.
30K+ reach
100+ link taps
10% profile CTR
50+ sales
Open project
Marketing coordinator • Reading • 2024 to 2025
University of Reading Societies
Content planning, community growth, and repeatable turnout across campus audiences.
Led promotion, content planning, collaborations, and feedback-led adjustments that grew attendance and community size, alongside society finance tracking and documentation.
10x event turnout
5x community growth
15+ events promoted
Open project
Event marketing coordination • Dubai • 2022 to 2023
Jumeirah College
Audience insight, campaign planning, and live event delivery for a major school event.
Supported audience research, print and digital promotion, and live delivery for a 1,000+ attendee event with charity fundraising support.
1,000+ attendees
AED 1,500 raised
audience research
print and digital promotion
Open project
Contact
Open to graduate roles across marketing, brand, campaign, digital, and insight teams.
To discuss a role or learn more about my work, contact me by email or LinkedIn.