Marketing and brand work across audits, full-funnel campaigns, market analysis, and client delivery.
During a two-month internship at Growth Genies, I created and delivered a full-funnel marketing and brand campaign while also supporting marketing and brand audits, market and competitor research, value propositions, client presentations, email templates, newsletters, LinkedIn content, WhatsApp community content, website updates, landing pages, and wireframes.
Role scope
This was a fast-moving marketing environment where I supported both the strategic and delivery side of the work. That meant moving between campaign planning, audits, insight, positioning, stakeholder communication, email, social, and web execution without losing commercial clarity.
Tools and channels used
Messaging, marketing, and brand strategy
- Brand and marketing audits
- Market analysis and competitor research
- Consumer insight applied to brand messaging
- Value proposition and positioning refinement
- Messaging for three service offerings used in client-facing material
Full-funnel campaign and stakeholder work
- Created and delivered a marketing and brand campaign across LinkedIn, email, newsletter, WhatsApp, and web touchpoints
- Educational, thought-leadership, and promotional content aligned with brand positioning and the target audience
- Brand-aligned content framework development
- Performance analysis to identify audience engagement patterns
- Internal presentations
- Client-facing insight presentations
- Actionable recommendations built from the analysis
Web, SEO, and delivery
- Landing pages, website wireframes, and customer-journey improvements
- Email templates, weekly newsletters, LinkedIn content, and WhatsApp community content
- SOPs and client portal support
- Keyword research and blog-content direction
- Customer-journey and operational improvements
Why the work mattered
Clearer offers and messaging
Audit and insight work helped sharpen how services were positioned and how recommendations were framed.
Strategy connected to output
Delivery work across web, email, newsletters, LinkedIn, and WhatsApp meant ideas were supported by visible execution rather than staying theoretical.
Stakeholder-ready recommendations
The role required insight to be translated into presentations, actions, and practical next steps for both internal and client-facing use.
Takeaway
This experience strengthened my ability to move between strategy and execution while keeping the work commercially relevant. It also showed me how important it is to make insight usable, not just interesting.